FOBO brand name is an acronym for For Our Better wOrld. FOBO carries a mandate to help enhance mankind’s daily living through innovative and smart products. FOBO products get in tune with Nature, by monitoring key environmental elements that interact with our daily livings or things/loved ones that we care so much about; FOBO is Sensing with Sense™ .

The current FOBO portfolio focuses on monitoring important personal belongings/loved ones(FOBO Wireless Tag/Max) and the most important element for the main contact point of a vehicle to the road surface - the tire pressure(FOBO Tire, FOBO Tire Plus and FOBO Bike).